In addition, significantly fewer movies were released in 3D last year in the U.S. The actual revenue generated from 3D has also gone down as well, at US$6.7 billion in 2018 (down from $8.4 billion in 2017). These higher-ticket items, which also include IMAX, 3D and VIP Cinemas, are responsible for nearly half of box office revenues (44.6%, per the company’s most recent quarterly filings).Ī recent report by the MPAA (Motion Picture Association of America) suggests that, among premium experiences, 3D movies might be on the decline – globally, attendance revenue for 3D movies represented 16% of box office revenue last year, down from 21% in 2017 and 23% in 2016. The company says the addition is “capitalizing on a worldwide demand for immersive moviegoing experiences.” That rollout is expected to begin this summer.īoth D-Box and ScreenX fall under Cineplex’s increasing roster of premium offerings. Meanwhile, D-Box, which creates seats that move and rumble with the onscreen action, will land in 10 additional Canadian auditoriums, bringing the total number of D-Box auditoriums in the country to 100. A second location in Calgary is gearing up to launch, while the company has committed to as many as 13 additional locations in Canada. ScreenX parent company CJ 4DPLEX is the same company that provided the technology for Cineplex’ 4DX offering, which launched in downtown Toronto in 2016. ScreenX provides theatre-goers with a multi-projection experience, enabling 270-degree, panoramic views of movies. Its parent company has since inked an agreement with Cineplex to expand to 20 more screens. ScreenX, a cinema technology company based out of the U.S., first launched a lone Canadian location at Cineplex Cinemas Queensway in Toronto.
#Screenx locations update#
Cineplex has made a major update to its premium offerings, both with the expansion of the D-Box offering and the introduction of 20 new ScreenX locations.
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